💡Pro Letter #14

Sources of stupidity, and the common denominator....

‘If it’s a priority, you’ll find a way.

If it isn’t, you’ll find an excuse’ - Jim Rohn

Hello and welcome!

We are fast approaching 400 members.

By just being here, you’re helping the Pro Letter push on each week. If you’re feeling generous, give us a share!


Today you’ll get: 3 bullet tips, 1 borrowed idea, 2 reads you need… and a question for you!


Another great illustration by @Sathya:

‘The more options and opportunities we have, the less satisfied we become with the choice we make’

Bullet tips

  • Productivity:

‘Build habits that reinforce your desired identity’ - James Clear

Who do you want to be?

Want to be a healthy person… Create the healthiest kitchen set up of anyone you know.

Want to be a productive person… Be the most organised, efficient person you know.

Want to be money savvy… Be the person who spends wisely, saves each month, invests.

Attach the desired identity to your current identity.

Others will begin to see it, and you will begin to believe it!

  • Wealth:

‘A hack to feel terrible all the time:

Tie your happiness to a metric you can't control, and stare at that metric all day’ - Jack Butcher


I do this with my bank balance (not much to look at!), investments, social media following, subscribers…

and that’s not to mention open rates, likes, shares etc…

Oh and there’s tons of metrics in my proper job (In finance. I will break free someday!)

Make a conscious effort to tune down the metrics in your life. Don’t tie your happiness to metrics out of your control.

  • Life:

‘You are the common denominator in your life.

Whatever keeps happening to you is more likely your fault than everyone else's’ - Chris Williamson

A harsh reality, but a necessary one!

It’s the phenomenon of ‘why always me?’. There may be a good reason for that.

This swings both ways… in a negative and positive sense. We don’t tend to see the negative side, instead we blame others.

People who find themselves successful and happy can say the same thing ‘Why always me?’

They know why.

They know it’s their positive influence as the common denominator!

A borrowed idea

Jeremy Schmit on mindset shift.

Reads you need

Sources of Stupidity (Farnam Street)

There are a lot of reasons we fail to make effective decisions.

Let’s take a look at five of the biggest ones:

1. We’re unintentionally stupid. I like to think that I’m rational and capable of interpreting all information in a non-biased way but that’s a dream.

Whether we’re tired, overly focused on a goal, rushing, distracted, operating in a group, or under the influence of a group, we’re more prone to stupidity.

2. We have the wrong information. Making decisions with the wrong assumptions or facts is likely to lead to disaster.

3. We use the wrong model. We use mental models to make decisions. The quality of those models determines the quality of our thinking. Novices are prone to using models that the expert knows are incomplete or irrelevant.

4. We fail to learn. We all know the person that has 20 years of experience but it’s really the same year over and over. Well, that person is sometimes us. If we don’t understand how we learn, we’re likely to make the same mistakes over and over.

5. Looking over doing good. Our evolutionary programming conditions us to do what’s easy over what’s right. We unconsciously make choices based on optics, politics, and defendability.

We hate criticism and seek the validation of our peers and superiors. We often want to feel good about ourselves first and have the outcome we desire second.

Luckily, we can take steps to reduce the odds of stupidity and increase the odds of good decisions in each of these categories.

Creativerly (Newsletter)

Creativerly is a weekly digest about creativity and productivity-boosting tools and resources, combined with useful insights, articles, and findings from the fields of design and tech.

A message from creator Philipp:

‘My goal is to help creative people find new tools and resources, which they can use to boost their creativity and productivity.

On top of that, I want to give you useful insights, share great articles which deliver great value, and also tell you about my personal learnings, so you can profit from them.’

Subscribe to Creativerly here.

Ask yourself this…

Can you resist the urge to complicate?

Same time next week,

👨‍🦰 Keith

How did we do?

👍That was useful 😐Was ok 👎Not interesting to me

Want to be featured in the Pro Letter? Simply reply to this email.

Was this newsletter shared with you? Subscribe here.